2nd edition of color guide customized for car designers
Trend analysis and color-design tool offers creative inspiration
Examines trends that will influence consumers in 2017
Muttenz, March 8, 2016 - Clariant, a world leader in specialty chemicals, has released the Automotive Edition of ColorForward® 2017. This is the second year Clariant has formatted its color/trend analysis tool to meet the needs and interests of automotive designers and marketers.
Clariant's groundbreaking ColorForward trend-analysis and color-design tool has been released every year since 2006 to help plastic product designers and marketing professionals make more informed color choices. It presents four global societal trends that can be expected to influence consumers and then links them to colors that evoke an emotional response related to each trend.
The Automotive Edition is the work of the Clariant Masterbatches European Automotive Team in collaboration with the color specialists at the Clariant ColorWorks® design and technology centers. It presents 20 colors, linked to the four trends, in several different forms:
Large, textured plastic plaques
Fiber pompons and yarn wrap cards (to illustrate carpet and textile options)
Small "concept" cars molded in plastic
Leather swatches (new in the 2017 edition)
These samples are packaged in a presentation box and are meant to be handled, rearranged and studied as part of a creative exercise. "We are not trying to teach our automotive customers about color," explains Laura Carrillo, Head of Market Segment Automotive, Clariant Masterbatches Europe. "They are already experts. We want to start a dialogue with them about global societal trends and, at the same time show them these different materials so they become more aware of possible color harmony issues. In any case it should be fun and inspirational."
The colors for 2017 are more muted than in years past. People are a bit more fearful, more introspective and reflecting the disconnectedness that many seem to be feeling today. In general the colors are softer, darker and even ambiguous. The trend themes for 2017 are as follows:
ANNOY FIRM OMIT
An anagram of the phrase "my information" is intended to capture the ambiguous, yin/yang nature of the information universe. Data mining, or the systematic sifting of digital information to achieve a specific purpose, is central to this trend theme. The duality of the web-world is captured in the annoy firm omit trend colors. Two of the five are dark and sinister.
DELONELINATION
In a connected world, the last taboo is being lonely. "Delonelination is a wake-up call," says Judith van Vliet. "It is a warning that loneliness is on the rise, particularly among young people. The five colors representing this trend are generally pale and muted, ranging from a beige to suggest the human need to be handled with care, to a plain brown.
NEBULOVE
This theme can almost be seen as the antithesis of loneliness because it recognizes a trend toward complex connected relationships between multiple people who may be married or not depending on what gives them fulfillment. Colors representing this theme include a light green/yellow like the inside of a cucumber, and a diffuse red. There is a lilac purple and a brownish orange, almost cognac-colored shade.
IT'S A TRAP!
"Life can be a trap," says van Vliet. "It can be hard and stressful - or just plain dull - if you allow it to become that way, and so people are beginning to seek new ways to break out, to be curious and explore the limits of the human mind. This trend is about escapism and finding new modes of perception." Not surprisingly, the colors of this trend theme tend toward a funky new aesthetic.
The Federal's pistol slid into its holster and his sabre flashed out. He threw its curved point up in a splendid salute. Ferry saluted with his straight blade. Then both swords rang back into their scabbards, and Jewett whirled away toward his column. For a moment we lingered, then faced to the left, trotted, galloped. Over the fence and into the road went he--went I. Down it, as we crossed, the blue column was just moving again. Then the woods on the south swallowed us up. "All right, sir." that before. Meanwhile the parallelism between Thought and Extension was not exhausted by the identification just analysed. Extension was not only a series of movements; it still remained an expression for co-existence and adjacency.412 Spinoza, therefore, felt himself obliged to supply Thought with a correspondingly continuous quality. It is here that his chief originality lies, here that he has been most closely followed by the philosophy of our own time. Mind, he declares, is an attribute everywhere accompanying matter, co-extensive and co-infinite with space. Our own animation is the sum or the resultant of an animation clinging to every particle that enters into the composition of our bodies. When our thoughts are affected by an external impulse, to suppose that this impulse proceeds from anything material is a delusion; it is produced by the mind belonging to the body which acts on our body; although in what sense this process is to be understood remains a mystery. Spinoza has clearly explained the doctrine of animal automatism, and shown it to be perfectly conceivable;569 but he has entirely omitted to explain how the parallel influence of one thought (or feeling) on another is to be understood; for although this too is spoken of as a causal relation, it seems to be quite different from the logical concatenation described as the infinite intellect of God; and to suppose that idea follows from idea like movement from movement would amount to a complete materialisation of mind; while our philosopher would certainly have repudiated Mr. Shadworth Hodgson’s theory, that states of consciousness are only connected through their extended substratum, as the segments of a mosaic picture are held together by the underlying surface of masonry. Nor can we admit that Spinoza entertained the theory, now so popular, according to which extension and consciousness are merely different aspects of a single reality. For this would imply that the substance which they manifest had an existence of its own apart from its attributes; whereas Spinoza makes it consist of the attributes, that is to say, identifies it with their totality. We are forced, then, to conclude that the proposition declaring thought and extension to be the same thing570 has no413 other meaning than that they are connected by the double analogy which we have endeavoured to explain. “Oh, he’s welcome to it,” Sandy cried. “I’ve turned over a new leaf!” “But—are they?” He pulled a wire out a trifle from the sheath. The sergeant spent more time upon the oaths with which he embellished the counter-question as to how he should know anything about it, than would have been consumed in a civil explanation. "Doctor, he can't die. He mustn't die," said Shorty in agony. "The regiment can't spare him. He's the best soldier in it, and he's my pardner." AND ENTERS UPON HIS PARENTAL RELATIONS TO LITTLE PETE SKIDMORE. "Holy smoke, look there," gasped Monty Scruggs, as a company of rebel cavalry came tearing over the hill in front, to the assistance of their comrades. "That's about it," answered Shorty disdainfully. "That's the way with all cavalry, dad-burn 'em. They're like a passel o' fice pups. They're all yelp and bark, and howl and showin' o' teeth. They're jest goin' to tear you to pieces. But when you pick up a stone or a club, or git ready to give 'em a good kick they're gone, the devil knows where. They're only an aggravation. You never kin do nothin' with 'em, and they kin do nothin' with you. I never kin understand why God Almighty wasted his time in makin' cavalry of any kind, Yank or rebel. All our own cavalry's good for is to steal whisky and chickens from honest soldiers of the infantry. The infantry's the only thing. It's like the big dog that comes up without any special remarks, and sets his teeth in the other dog. The thing only ends when one dog or the other is badly whipped and somethin's bin accomplished." "Mmm." Reuben started out of the half-waking state into which he had fallen. It was late in the afternoon, the sunlight had gone, and a wintry twilight crept up the wall. Maude the dairy-woman was looking in at the door. It was about a month subsequent to this, that one morning, as Turner was making the anvil ring with the ponderous strokes of his hammer, two retainers from the castle entered the shed, and delivered an order from De Boteler for his immediate attendance. Wat laid the hammer on the anvil, and, passing the back of his right hand across his forehead, to clear away the large drops that stood there, looked with a kind of smile at the men as he said, HoME泷泽萝拉四部和集下载
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